Clarity. Structure. Growth.
For Independent Creative Business Owners
Build a business that supports your life — not consumes it.
I’m Richard Crawford-Small
I support independent creative business owners who are already good at what they do, but find themselves carrying too much, under-charging for their value, or feeling stuck between growth and freedom.
This work isn’t about motivation or hustle.
It’s about clarity, structure, and decision-making.
Together we focus on things like:
• Pricing and communicating value
• Selling without discomfort
• Direction when everything feels noisy
• Structure that reduces overwhelm
• Building businesses that support life — not consume it
If you’re building something real, you’re welcome here.
— Richard
I don’t coach from theory.
I’ve built businesses, burned out, rebuilt — and spent decades working in sales, negotiation, and commercial strategy.
Now I help independent creative business owners untangle pricing, selling, and direction so their work supports their life.
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A calm, structured thinking environment for independent creatives working on clarity, pricing, selling, and direction — without hype or hustle.
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Private strategic support to resolve pricing, positioning, and business decisions with clarity and confidence.
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A one-off reset session to untangle confusion and leave with a clear, practical next step.
When we get it right, magic happens
“Working with Richard gave me clarity, structure, and accountability when my business wasn’t progressing.
He helped me define what my business actually is — and supported me personally so I could focus and grow.
I’m now more confident in who I am, what I’m building, and how to achieve my goals.”
Dr. Henrietta Cook
Making SPace
Clarity for People Building Something Real
A weekly email for independent creative business owners